Tobacco companies have been targeting women since Lucky Strike launched its “Reach for a Lucky Instead of a Sweet” campaign in the 1920s. Over the years, Big Tobacco has become more insidious in its approach, and started monitoring women’s attitudes, goals, fears and insecurities. The tobacco companies use this information to market their cigarettes to women, by creating distinct female brands with inspirational images and subtle messages that stimulate and nurture specific emotions in women – such as independence, success, desire, acceptance, and femininity.
Click on the image below to see a breakdown of how the tobacco companies break women down. Read the full study.