While the foundational work of smokefree advocacy remains under attack by the tobacco industry and the current administration’s unraveling of the federal and state agencies tasked with reducing the burden of tobacco use—we remain steadfast and supportive of the champions across the country continuing to fight the good fight.

The Coalition for a Tobacco Free West Virginia has an impressive history of coming together to create lasting and meaningful change through a network of county health regulations that were hard fought local wins. Each year, lawmakers attempt to chip away at these popular and life saving measures, thankfully, advocates have been steadfast in defending their progress. 

Every year, the coalition presents a very special memorial recognition—the Bruce Adkins Lifetime Achievement Award for Leadership in Advancing Clean Air Regulations and Tobacco Prevention. This Lifetime Achievement Award is given to an individual whose lifelong commitment and unwavering dedication have shaped the future of public health in their local community and throughout West Virginia. This year’s recipient is an advocate, a champion for clean air, tobacco prevention, and all things Snoopy—a physician whose work has had a lasting impact, Dr. William Mercer.

Dr. Mercer has been a dedicated advocate for tobacco control, using his medical expertise, leadership, and passion to drive policy changes that have saved countless lives. Through years of dedication, he has played a pivotal role in shaping local regulations and legislative efforts, engaging communities, and mentoring the next generation of health advocates. Thousands of children in Ohio County have been educated through Dr. Mercer’s “Joe Too Cool” to smoke and vape prevention efforts. Leadership in tobacco prevention is not just about policy—it’s about protecting employees and families, safeguarding future generations, and ensuring that everyone has the right to breathe clean air.

Dr. Mercer was also nationally recognized in March for his work: see video media coverage.