This March 2018 research paper, published in Tobacco Control, investigates to what extent tobacco industry marketing tactics have incorporated American Indian culture and traditional tobacco with the goal of addicting more people to its deadly products (cigarettes and chew).

“Findings underscore the need for ongoing monitoring of tobacco industry marketing tactics directed at exploiting Native culture and counter-marketing tactics that raise awareness about the distinction between commercial and traditional tobacco use. Such efforts should be embedded within a culturally sensitive framework to reduce the burden of commercial tobacco use.”